Audience Research results.

In order to find out what type of horror people liked we carried out a survey in the form of a questionnaire.
The questionnaire asked questions such as favourite horror genre, their personal favourite horror film and why they like it, their favourite horror villain and why, also also about their fears and phobias. We also asked about what they look for in a horror trailer and why this would make them want to see a movie because of it.
The final part of the questionnaire asked about the audiences viewing habits and who they tend to go and see horror movies with.

The results of the questionnaire suggested that there was a large majority of males within the audience who tended to go and see horror movies with a boyfriend/girlfriend or with a group of friends. There were very few girls which went to go and see horror movies, and even less that would go on their own or with a group of girl friends.

Another trend within the results we found was the popularity of both psychological horror and gore fest horror. These seemed to be very popular within the audience we surveyed. This has helped us to decide the kind of horror movie we would like to try and produce a trailer for. Not much of our group like gore horrors so we think that we will make a psychological horror, aiming to create scenes of tension and scare the audiences with glimpses of the supernatural.

The survey we conducted did not give us a detailed view of the audience but definetly helped us to gain a rough glimpse at what type of horrors the audience like and will help us to perfectly cater the product to suit a as large audience as possible.